Design work image

©2025

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Designing and building thoughtful products, end-to-end from problem definition to working systems

Design work image

©2025

Photo of designer

Designing and building thoughtful products, end-to-end from problem definition to working systems

Design work image

©2025

Photo of designer

Designing and building thoughtful products, end-to-end from problem definition to working systems

Technical Product Manager who bridges design, marketing, product, engineering and execution.


Technical Product Manager who bridges design, marketing, product, engineering and execution.


How I Help Teams
Build the Right
Products, Faster

How I Help Teams
Build the Right
Products, Faster

How I Help Teams
Build the Right
Products, Faster

I run structured discovery so teams stop guessing — led product discovery, requirements,

and execution across 5+ major client engagements

I run structured discovery so teams stop guessing — led product discovery, requirements,

and execution across 5+ major client engagements

I translate messy inputs into actionable scopes and technical requirements — delivered a

full analytics MVP (InsightQR) in 12 weeks

I translate messy inputs into actionable scopes and technical requirements — delivered a

full analytics MVP (InsightQR) in 12 weeks

I surface tradeoffs early so teams avoid expensive rework — reduced projected cloud cost

~20% through architecture recommendations

I surface tradeoffs early so teams avoid expensive rework — reduced projected cloud cost

~20% through architecture recommendations

I optimize workflows and system understanding — improved engineering delivery

consistency ~12%

I optimize workflows and system understanding — improved engineering delivery

consistency ~12%

I scope MVPs and migrations without overbuilding — scoped monolith → microservices

and aligned leadership around phased execution

I scope MVPs and migrations without overbuilding — scoped monolith → microservices

and aligned leadership around phased execution

I simplify onboarding and knowledge transfer — reduced onboarding from

2 days → 4 hours

I simplify onboarding and knowledge transfer — reduced onboarding from

2 days → 4 hours

I shape product direction alongside PMs — helped define ~10 roadmap features at Dutchie

I shape product direction alongside PMs — helped define ~10 roadmap features at Dutchie

Why teams trust me
to bring clarity and momentum

Engineer turned PM with empathy

"Technical depth, creative problem-solving, and genuine curiosity about what users actually need"

Design work image
Design work image
Design work image

Don writes great documentation, unblocks engineers, and improves team processes.

screenshot showing chat between client and designer
screenshot showing chat between client and designer
screenshot showing chat between client and designer

Obsessed with details

Magnifying glass symbolizing attention to details

Obsessed with details

Magnifying glass symbolizing attention to details

Obsessed with details

Magnifying glass symbolizing attention to details

Client-first approach

Handshake symbolizing partnership
Handshake symbolizing partnership
Handshake symbolizing partnership

Motto

"Building products that solve real problems, not just shipping features. Every decision backed by data, every feature tied to user needs."

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Photo of designer
Photo of designer

"Discovery Define Build Ship"

Photo of a speeding car

"Discovery Define Build Ship"

Photo of a speeding car

"Discovery Define Build Ship"

Photo of a speeding car

Don's technical instincts and mentorship exceeded expectations. I'd hire him again without hesitation.

Man standing on the top of the stairs

Don's technical instincts and mentorship exceeded expectations. I'd hire him again without hesitation.

Man standing on the top of the stairs

Don's technical instincts and mentorship exceeded expectations. I'd hire him again without hesitation.

Man standing on the top of the stairs

Summary of Tech &
Other Ventures

Building and running businesses across technical consulting, product development, e-commerce, and wellness. Different domains, same core skills: identifying problems, planning execution, and learning from outcomes. These ventures built the judgment, resilience, and cross-functional thinking I bring to every role.

Client Logo

INSIGHTQR

Client Logo
Client Logo

About

About Image
About Image
About Image
About Image
About Image
About Image

I'm a Product Manager in Chicago with 9 years in software engineering. I build products end-to-end—from discovery and strategy through technical execution and launch.

I run a technical consultancy (BSTX Labs), built a SaaS platform from scratch (InsightQR), and teach tai chi—which has taught me more about patience and iteration than any PM course ever could.

About

About Image
About Image
About Image
About Image
About Image
About Image

I'm a Product Manager in Chicago with 9 years in software engineering. I build products end-to-end—from discovery and strategy through technical execution and launch.

I run a technical consultancy (BSTX Labs), built a SaaS platform from scratch (InsightQR), and teach tai chi—which has taught me more about patience and iteration than any PM course ever could.

About

About Image
About Image
About Image
About Image
About Image
About Image

I'm a Product Manager in Chicago with 9 years in software engineering. I build products end-to-end—from discovery and strategy through technical execution and launch.

I run a technical consultancy (BSTX Labs), built a SaaS platform from scratch (InsightQR), and teach tai chi—which has taught me more about patience and iteration than any PM course ever could.

How I Help Teams
Ship Better Products

(01)

Product Strategy & Discovery

I help teams define outcomes, identify opportunities, and choose the right direction.

Problem Framing

Discovery & Research

Success Metrics

Roadmapping

Prioritization (RICE, MoSCoW)

(02)

Product
Definition & Design

Turn strategy into clear requirements, user flows, and visual design—creating intuitive product experiences that solve real problems and give engineers what they need to execute.

Requirements Writing

Feature Scoping

Workflow Design

User Stories & Acceptance Criteria

Cross-functional Alignment

UI/UX Design

Wireframing

Marketing & Product Surfaces

(03)

Technical Execution & Delivery

Partner with engineering to build scalable systems, optimize delivery workflows, and mentor teams through execution.

Architecture Review

Tradeoff Analysis

Data Modeling

Performance & Scaling


MVP & Prototype Strategy

Delivery Workflow Optimization

Quality & Performance Improvements

Software Engineering Mentorship, DevExp Evangelist

How I Help Teams
Ship Better Products

Product Strategy & Discovery

I help teams define outcomes, identify opportunities, and choose the right direction.

Problem Framing

Discovery & Research

Success Metrics

Roadmapping

Prioritization (RICE, MoSCoW)

(02)

Product
Definition & Design

Turn strategy into clear requirements, user flows, and visual design—creating intuitive product experiences that solve real problems and give engineers what they need to execute.

Requirements Writing

Feature Scoping

Workflow Design

User Stories & Acceptance Criteria

Cross-functional Alignment

UI/UX Design

Wireframing

Marketing & Product Surfaces

(03)

Technical Execution & Delivery

Partner with engineering to build scalable systems, optimize delivery workflows, and mentor teams through execution.

Architecture Review

Tradeoff Analysis

Data Modeling

Performance & Scaling


MVP & Prototype Strategy

Delivery Workflow Optimization

Quality & Performance Improvements

Software Engineering Mentorship, DevExp Evangelist

How I Help Teams
Ship Better Products

(01)

Product Strategy & Discovery

I help teams define outcomes, identify opportunities, and choose the right direction.

Problem Framing

Discovery & Research

Success Metrics

Roadmapping

Prioritization (RICE, MoSCoW)

(02)

Product
Definition & Design

Turn strategy into clear requirements, user flows, and visual design—creating intuitive product experiences that solve real problems and give engineers what they need to execute.

Requirements Writing

Feature Scoping

Workflow Design

User Stories & Acceptance Criteria

Cross-functional Alignment

UI/UX Design

Wireframing

Marketing & Product Surfaces

Technical Execution
& Delivery

Partner with engineering to build scalable systems, optimize delivery workflows, and mentor teams through execution.

Architecture Review

Tradeoff Analysis

Data Modeling

Performance & Scaling


MVP & Prototype Strategy

Delivery Workflow Optimization

Quality & Performance Improvements

Software Engineering Mentorship, DevExp Evangelist

Experience

Founder • Technical Product Manager

InsightQR

2025-Present

Product Manager • Owner

BSTX Labs

2021-Present

Senior Software Engineer II • Product Partner

Dutchie

2021-2022

Product-Focused Software Engineer

Custom Ink

2019-2021

Lead Technical Instructor

General Assembly

2012-2016

Software Engineer • Team Lead

Adlumin

2017-2018

Experience

Founder • Technical Product Manager

InsightQR

2025-Present

Product Manager • Owner

BSTX Labs

2021-Present

Senior Software Engineer II • Product Partner

Dutchie

2021-2022

Product-Focused Software Engineer

Custom Ink

2019-2021

Lead Technical Instructor

General Assembly

2012-2016

Software Engineer • Team Lead

Adlumin

2017-2018

Experience

Founder • Technical Product Manager

InsightQR

2025-Present

Product Manager • Owner

BSTX Labs

2021-Present

Senior Software Engineer II • Product Partner

Dutchie

2021-2022

Product-Focused Software Engineer

Custom Ink

2019-2021

Lead Technical Instructor

General Assembly

2012-2016

Software Engineer • Team Lead

Adlumin

2017-2018