Dutchie Product & Engineering Collaboration

Identifying capability gaps and building solutions to unblock teams

Senior Software Engineer II at cannabis tech company Dutchie. Identified frontend skill gap blocking code reviews and creating engineering bottlenecks. Designed and led 2-week internal bootcamp for backend engineers to level up frontend capabilities. Built proof-of-concept recommendation engine to automate product cataloging. This work demonstrated product thinking: identify systemic problem, build scalable solution, measure impact.


The Problem

Backend engineers needed to level up on frontend skills. Knowledge was siloed and code review bottlenecks were slowing development. Backend engineers would wait over a week to get frontend code reviewed because they didn't have relationships with frontend team members.

Culture issue: frontend vs. backend division created favoritism and communication barriers. If you didn't know someone or they didn't like you, your code didn't get reviewed. Backend engineers capable of writing frontend code but blocked by review process and lack of cross-training.


Technologies Covered: React, TypeScript, GraphQL

Strategic Approach

Pitched bootcamp to engineering managers emphasizing: cross-training reduces single points of failure when engineers leave, increased confidence across team, elimination of code review bottlenecks, more engineers capable of reviewing frontend code.

Designed 2-week curriculum focused on technologies company actually used: React, TypeScript, GraphQL. Not theoretical—practical skills for immediate application. Made myself available for follow-up questions and pairing sessions after bootcamp.

Market gap between budget tools with limited features and expensive enterprise solutions. InsightQR targets mid-market segment with event-specific analytics unavailable elsewhere.
Market gap between budget tools with limited features and expensive enterprise solutions. InsightQR targets mid-market segment with event-specific analytics unavailable elsewhere.

2-Week Bootcamp Curriculum Structure

Key decisions:

  • 2 weeks (not 1) based on previous bootcamp learnings

  • Curriculum prioritized company's actual tech stack

  • Safe environment for questions—no judgment for skill gaps

  • Paired programming to solve real implementation challenges

  • Focus on confidence building, not just technical knowledge

Got manager approval by positioning as investment in team resilience and velocity, not just individual skill development.

What I Built

Cross-Training Benefits: From Silos to Collaboration

Two-week internal bootcamp for 5 backend engineers covering:

  • React fundamentals and component architecture

  • TypeScript for type-safe frontend development

  • GraphQL queries and mutations

  • Hands-on exercises with company codebase

  • Safe environment for questions and learning

  • Follow-up pairing sessions for implementation challenges

Market gap between budget tools with limited features and expensive enterprise solutions. InsightQR targets mid-market segment with event-specific analytics unavailable elsewhere.

Impact: 7+ Day Wait → 5 Cross-Trained Engineers

Market gap between budget tools with limited features and expensive enterprise solutions. InsightQR targets mid-market segment with event-specific analytics unavailable elsewhere.

Execution & Delivery

Led daily sessions with hands-on exercises. Created safe learning environment where engineers could ask questions without judgment. Paired with participants to solve specific implementation challenges in company codebase. Made myself available post-bootcamp for continued mentoring.

Go-to-market strategy: Beachhead approach targeting Chicago commerce centers where I have existing professional relationships. Enables rapid customer discovery and product-market fit validation before scaling.

Outcomes

Senior Software Engineer II at cannabis tech company Dutchie. Identified frontend skill gap blocking code reviews and creating engineering bottlenecks. Designed and led 2-week internal bootcamp for backend engineers to level up frontend capabilities. Built proof-of-concept recommendation engine to automate product cataloging. This work demonstrated product thinking: identify systemic problem, build scalable solution, measure impact.


Year

2023

Year

2023

Year

2023

Client

dutchie

Client

dutchie

Client

dutchie

Services

Product Support, Feature Scoping, Workflow Design, Engineering Enablement

Services

Product Support, Feature Scoping, Workflow Design, Engineering Enablement

Services

Product Support, Feature Scoping, Workflow Design, Engineering Enablement